STEDI Lights

Stedi

THE STEDI STORY

THE VERY HUMBLE BEGINNINGS.
STEDI was founded in 2013 out of the small 290m2 warehouse in Melbourne, Australia, by founders Eddie & Sandra Yilmaz. Back then, the world of the LED driving light was largely novel. The first-ever round variant of LED driving light had only just hit the market in 2013. Like us, even the manufacturers around at that time were new to LED. We’re talking about a period when LED bars could barely throw out to 50m, and the lenses were made from glass.

On the one hand, it was a great time to enter the market because it wasn’t overly crowded - even the well-known brands had no LED offering. On the other hand, there was a severe lack of manufacturing and design know-how, and the subsequent product quality was way off the mark. Everything that could go wrong went wrong. LED failures, water ingress, housing turning bronze from UV – which all happened more often than it didn’t. We moved from manufacturer to manufacturer, hoping to find one that had stable quality.

After wasting a lot of time and money, we assumed that all manufacturers were just as bad as the other, and the only way forward was to work closely with one to co-develop. While we were busy losing money and grappling with the quality issues, the market was getting more & more crowded by the second. We were barely making $10 on a 22” light bar.

This was an interesting point in time, as we watched many competitors exit the market.
The ones who stayed were looking at ways to cut corners to reduce manufacturing costs. We pivoted in the opposite direction and started looking at ways to improve quality and performance – and that’s when our story really starts.

"The early days were tough! Looking back, I still can't comprehend how we pulled it off. We had two kids in tow (our 3-year-old daughter & 3-month-old son), heavily mortgaged, no employees - except for our dads dropping in from time to time to give us a hand (to who we are forever grateful)." Both kids were by our side along the way. For some strange reason, we didn't take them to childcare. (bless you, Jolly Jumper). We were officially working 6-days per week, and unofficially we were working 8 days a week. Unloading containers, packing orders, providing customer service, sales, photography, managing web content and marketing & most importantly, toilet training the young bloke" - Eddie

"...EVERYTHING WENT WRONG..." - Sandra
"From the very beginning, we were determined to become a leader in high performance LED automotive auxiliary lighting. In the early days, everything went wrong product-wise, but we always had the willingness to do the right thing for our customers and made sure that they were never at any disadvantage. These were not only important experiences but ultimately became the driver of our success" - Sandra

“ Today, we know what works and what doesn’t because we’ve been there.” - Eddie

Then in 2017, we put everything on the line again and purchased what would be the new STEDI Headquarters.

We vividly remember saying that the new 1,000m2 facility would take us a decade to grow into. Fast-forward to 2021, and we're getting ready to move into a new 4,000m2 site in May 2022.

In May 2022, we made yet again our biggest logistical and operations upgrade to date. Upgrading to a new 4,000m2 purpose-built facility at 1/1 Magnesium Place Truganina, Victoria. The new STEDI HQ will provide the additional warehouse and logistics platform required to support and drive future growth.

With significant investment in deeper and wider inventory, enhanced customer-service and logistics capacity, STEDI is well and truly placed to expand our horizons across both Asia-Pacific and beyond.

IT STARTED WITH OUR WILLINGNESS TO BE THE BEST.
Today, the name STEDI stands for cutting-edge design and market-leading performance. It's our unwavering commitment to bleeding-edge performance and robustness that has made us the globally distributed, coveted brand born right here in Australia.

Other companies call it the little things; for us, it is literally everything. We obsess over even the most trivial details and design elements to achieve a visually stunning high-performing luminaire. When you enter the world of STEDI you’re buying into a product that is mechanically and optically engineered with our know-how and our tooling, with our reputation and warranty standing right behind it. Our lights won’t fade, turn yellow, and fall off at the first sign of corrugations. Our photometric data is lab tested, not photoshopped – We stand by it.

SOME THINGS HAVE CHANGED, SOME THINGS NEVER WILL.

Today we have a passionate and incredibly talented team of 24.
We ship on average 14,000 parcels per month directly to our customers.
We work with 150 dealers and 270 resellers across Australia
Our brand is International distributed in the following countries and regions; United Kingdom, Scandinavia, G.C.C, Panama, Kenya, New Zealand, Thailand, Malaysia, Germany, Philippines, Cambodia, South Africa, Vietnam, Costa Rica, Mongolia & Indonesia

Despite our humbling growth over the years, collectively our mission is and always will be to bring to market the very best products and to always go above and beyond the call of duty for our customers.

AT YOUR OEM OR ODM SERVICE.
Whether it be the locomotive, mining or automotive industry we invite you to leverage our design and production strength. Our capability includes Printed Circuit Boards, Die Cast Parts, Extrusions, Injection Moulding, Sheet Metal, Rapid Prototyping.

Our core competencies are Optical and Electrical Engineering with a team that has a long track record in some of the world's most revered lighting manufacturers.

Whether your product concept has been sketched on a napkin or is ready for prototyping, we have the design and production capability to bring your projects to life.

Noteworthy clients;
ANSTO Australian Government - Custom luminaires designed for Australia's only nuclear reactor research plant. The custom luminaires were designed with strict metallurgy to ensure no contamination occurs within the cooling bath, where the lighting fixtures would remain permanently immersed at 5.0m.

Special Operation (NSW) Australian Government - Commission to produce an easily deployable, vehicle-mounted Infra-red 850nm luminaire to use with night-vision systems.

Victorian Police - Approved vendor for Vic Police fleet auxiliary lighting requirements.

Mining - We work with Thiess™, Glencore™, Sojitz™ - Get in touch with our team to discover how we implemented a higher-performing and more robust lighting rollout while saving our client in excess of $200,000.00AUD on just one site alone.

Ford Australia - Injection moulded switch fascia designed for Ford Ranger, Everest & Raptor. Offered as a genuine accessory through Ford's dealer network.

High Stock

STEDI 1000 Lumen BA15S Reverse LED Upgrade (Pair) - LEDCONV-BA15S-HP-1156

PLUG AND PLAY. Let’s face it the factory-fitted halogen reverse bulbs just don’t cut it, not even close. For those of us that don’t want to mount auxiliary reverse lights, our high-power BA15S LED is the ultimate plug-and-play solution. EFFIC..

$70.00 Ex Tax:$63.64

High Stock

STEDI 1000 Lumen T10/T15 Reverse LED Upgrade (Pair) - LEDCONV-T15-HP

LUMINANCE WITHOUT COMPROMISE STEDI has, yet again, endeavored to prove that halogens fall short compared to the brilliance of our LED upgrades. With an illumination of 1000 Lumens, the T10 / T15 LED will turn night into day. PLUG AND PLAY. F..

$70.00 Ex Tax:$63.64

High Stock

STEDI 1000 Lumen T20 Reverse LED Upgrade (Pair) - LEDCONV-T20-HP-7443

NOTE: This product is a universal fitment and may not suit all applications, please contact us if you are unsure if it is suitable. LUMINANCE WITHOUT COMPROMISE. STEDI has, yet again, endeavoured to prove that halogens fall short comp..

$70.00 Ex Tax:$63.64

High Stock

STEDI 10W Mini V2 LED Flood Light (Each) - LEDMINI-OSRM-10W

WITHOUT A SHADOW OF A DOUBT. Our 10w Mini LED Work Light packs a powerful punch for a small, 300g light; a big reason as to why it has become a fan favorite. We have taken the 10w Mini LED Work Light to the next level by incorporating a more secure ..

$45.00 Ex Tax:$40.91

High Stock

STEDI 10W Mini V2 LED Flood Light Flush Mount (Each) - LEDMINI-OSRM-10WFLUSH

NOTE: This product is a universal fitment and may not suit all applications, please contact us if you are unsure if it is suitable. .product-view-gallery { display: flex; width: 100%; flex-direction: row; flex-wrap: wrap; } .galler..

$49.00 Ex Tax:$44.55

High Stock

STEDI 12 Inch ST4K 20 LED Double Row Light Bar (Each) - LEDST4K-12-20L

THE PINNACLE OF PERFORMANCE. By harnessing the power of PURE Drive™ technology, our range of STEDI ST4Ks are made to take full advantage of the input power, with 97% going straight to the LEDs. JACK OF ALL TRADES. The ST4K 12 Inch LED Light ..

$170.00 Ex Tax:$154.55

High Stock

STEDI 120W LED Flood Light (Each) - LEDWORK-12L-FLOOD

THE NITTY-GRITTY. PROTECTED AGAINST Reverse polarity Shock proof, waterproof and UV shielded RFI/EMC interference | Won't interfere with existing electronic systems Voltage and current surge TECH SPECS POWER 120 Watts LED ..

$169.00 Ex Tax:$153.64

High Stock

STEDI 12v 4 Pin Relay (Kit) - RELAY-12V-4PIN

THE NITTY-GRITTY. 4 Pin 12v Relay By default, all wiring kits bundled in with our driving lights come with a 12v relay. Our replacement relay is a direct fit to our entire driving light harness range. TECH SPECS VOLTAGE 12 Volt, 60Amp,..

$10.00 Ex Tax:$9.09

High Stock

STEDI 150W LED Flood Light (Mining and Industrial) (Each) - LEDMINE-150W

BUILT TO LAST. The 150W LED Flood Light has been designed in a bullet-proof fashion. It is for this reason that it has become the perfect lighting solution for heavy vehicle, mining, and industrial applications. The integrated vent expertly protects..

$429.00 Ex Tax:$390.00

High Stock

STEDI 2 Pack Festoon 31mm LED Bulbs (Pair) - LEDCONV-SJ-31MM

OVERVIEW. Our Festoon 31mm replacement LED globes are the solution for converting the inside lighting to your car to a pure white, brighter light. Commonly found in dome and trunk/boot lights, the Festoon LEDs are an easy installation that will repl..

$25.00 Ex Tax:$22.73

High Stock

STEDI 2 Pack FESTOON SJ-3014 36MM LED Light (Pair) - LEDCONV-SJ-36MM

OUT WITH THE OLD. IN WITH THE NEW. Our Festoon 36mm replacement LED globes are the solution for converting the inside lighting to your car to a pure white, brighter light. Commonly found in dome and trunk/boot lights, the Festoon LEDs are an easy in..

$25.00 Ex Tax:$22.73

High Stock

STEDI 2 Pack FESTOON SJ-3014 42MM LED Light (Pair) - LEDCONV-SJ-42MM

OUT WITH THE OLD. IN WITH THE NEW. Our Festoon 42mm replacement LED globes are the solution for converting the inside lighting to your car to a pure white, brighter light. Commonly found in dome and trunk/boot lights, the Festoon LEDs are an easy in..

$25.00 Ex Tax:$22.73

High Stock

STEDI 2 Pack T10/T15 (W5W W16W) Wedge Exterior LED Bulb (Pair) - LEDCONV-T10-12SMD

CLARITY BEYOND IMAGINATION. Looking for a way to replace your factory-made parkers in all their awful amber glory? Our T10 Wedge 12 SMD LED Globes will provide the clarity and luminance that you are hoping to achieve. FORWARD-THINKING. Our T..

$25.00 Ex Tax:$22.73

High Stock

STEDI 2 Pack T20 (7440, 7443) Wedge LED Bulb (Pair) - LEDCONV-T20-DUAL

T20 7443 W21/5W Wedge LED Light Dual Filament Parker You've upgraded your headlights to LED now you're looking at your parkers in all their awful yellow glory. Our T20 wedge LED is the finishing touch to bring the front end of your car back into the ..

$40.00 Ex Tax:$36.36

High Stock

STEDI 20W Slim LED Work Light 2 Pack (Pair) - ST1012-20W

$69.00 Ex Tax:$62.73

High Stock

STEDI 22 Inch ST4K 40 LED Double Row Light Bar (Each) - LEDST4K-22-40L

PINNACLE OF PERFORMANCE. By harnessing the power of PURE Drive™ technology, our range of STEDI ST4Ks are made to take full advantage of the input power, with 97% going straight to the LEDs. JACK OF ALL TRADES. The ST4K 22 Inch LED Light Bar ..

$259.00 Ex Tax:$235.45

High Stock

STEDI 24W LED Tractor Flood Light (Each) - LEDWORK-24W

$65.00 Ex Tax:$59.09

High Stock

STEDI 25W Slim LED Work Light (Each) - LEDWORK-25W-BLK

$49.00 Ex Tax:$44.55

High Stock

STEDI 28 Inch ST4K 52 LED Double Row Light Bar (Each) - LEDST4K-28-52L

PINNACLE OF PERFORMANCE. With our range of ST4Ks running PURE Drive™ technology to take full advantage of the input power with 97% going straight to the LEDs and aggressive build quality, the ST4K is built for the test. JACK OF ALL TRADES. T..

$299.00 Ex Tax:$271.82

High Stock

STEDI 30W LED Tractor Flood Light (Each) - LEDWORK-30W

$83.00 Ex Tax:$75.45

High Stock

STEDI 32 Inch ST4K 60 LED Double Row Light Bar (Each) - LEDST4K-32-60L

$329.00 Ex Tax:$299.09

High Stock

STEDI 35mm-40mm VICE Bull Bar Tube Clamps® (Pair) - BRKUNIV-35-40MM

DIVERSE APPLICATION. The STEDI Vice Clamp Bull Bar Brackets will meet the versatile application when it comes to side mounted & certain lower mounted LED light Bars. Made from cast aluminium with stainless steel fasteners keeping it strong yet l..

$30.00 Ex Tax:$27.27

High Stock

STEDI 40W LED Work Flood Light (Each) - ST1013-40W

$79.00 Ex Tax:$71.82

High Stock

STEDI 44.5mm-48mm VICE Bull Bar Tube Clamps® (Pair) - BRKUNIV-44.5-48MM

OVERVIEW The STEDI Vice Clamp Bull Bar Brackets will meet the versatile application when it comes to side mounted & certain lower mounted LED light Bars. Made from cast aluminium with stainless steel fasteners keeping it strong yet light weight ..

$35.00 Ex Tax:$31.82

High Stock

STEDI 48mm-53mm Tube Clamp Bull Bar Mounting Brackets Black (Each) - BRK4853-BLK-1

These black bullbar bracket can be used for effortless mounting of our range of HID Spot Light and Light Bars OVERVIEW The STEDI Tube Clamp Bull Bar Brackets offer a stable mounting pla..

$25.00 Ex Tax:$22.73